Power of Local SEO to Boost your Business to Success

It is impossible to emphasize enough the importance of local search engine optimization (SEO) for companies working in both B2B (business-to-business) and B2C (business-to-consumer) markets.

Businesses can gain unprecedented sales growth by identifying and engaging their local audience, driving a surge of relevant traffic, generating high-quality leads, and leveraging local SEO.

We’re about to dive into the reasons why local SEO is an absolute game-changer for both B2C and B2B businesses:

Power of Local SEO For B2B Companies

In the world of B2B companies, local SEO is the superhero they need to rise to the top. They need to optimize their online presence for local searches to reach out to potential clients nearby.

Boost visibility and credibility with strategies such as business listing optimization, positive reviews, and location-specific keywords.

The process fosters relationships, builds trust, enhances brand recognition, and leads to a higher level of conversions and revenue growth. To dominate their local market and become unstoppable, B2B companies need local SEO to win the race.

Power of Local SEO For B2C Companies

Take your business to the next level with local SEO. It is a service that connects local businesses with local consumers who are looking for products and services in their area.

For brands to attract foot traffic, generate leads, and boost online sales in an increasingly competitive market, they need to implement local SEO strategies to stand out from the crowd.

The accumulation of positive reviews, accurate information, and localized content builds trust and fosters long-term relationships, which strengthens brand loyalty and brand recognition. The ultimate weapon for B2C success is the use of local SEO.

General Local SEO Statistics

You can start by looking at these local SEO statistics! These insightful statistics demonstrate the importance of local search engine optimization for businesses. A detailed analysis of these statistics provides insight into the local SEO landscape, including the number of local searches conducted each day and the factors that determine a website’s position in local searches.

We’re going to take a look at local SEO statistics and see which trends and patterns can help businesses prosper in their local markets.

• Organic and local rankings have a close correlation, according to 88% of marketers. – Moz (2020)
• Local link building is the most important local SEO strategy for 18% of marketers. Search Engine Land (2020)
• There is an explicit search for local information in 46% of all inquiries on Google. – SEO Tribunal (2022)
• It is estimated that 98% of people will use the Internet to gather information about local businesses in 2022, up from 90% in 2019. – BrightLocal
• A review’s impact on Google’s local SEO pack rank is 15%, which is a vital factor for local SEO. – (99Firms)
• Even though Google My Business is free, 56% of local retailers still need to claim their listing. – SEO Tribunal (2022)
• It is estimated that 82% of businesses have not yet claimed their Bing listings. – SEO Tribunal (2022)
• Consumers said they would disregard a business if they couldn’t find them online 62% of the time. – Safari Digital (2023)
• Google searches with a local search intent make up 46% of all searches. – SEO Roundtable (2018)
• Local businesses can be found through a variety of channels beyond standard review platforms. There are 35% who use YouTube, 32% who use Instagram, 20% who use TikTok, and 35% who consult local news sites. – BrightLocal
• There is agreement among 91% of marketers that reviews play a role in local rankings. 
• According to Moz (2019), 91% of marketers agree that reviews play a role in local rankings. There is agreement among 91% of marketers that reviews play a role in local rankings. According to Moz (2019), 91% of marketers agree that reviews play a role in local rankings.
• Around 86% of people go straight to Google Maps to search for a business. – 99Firms
• Those searching for local or informational searches will click on Google’s autocomplete suggestion more often than those searching with commercial queries. – Backlinko (2023)

Local Search Volume Statistics

Local search volume statistics reveal the tremendous impact of optimizing for local searches. These figures offer a glimpse into the behavior of local searchers and the factors that influence their purchasing decisions. Here are some intriguing local search volume statistics to consider:

• 92% of searchers select businesses on the first page of local search results. – SEO Tribunal (2022)
• 28% of the searches for something local will result in a later purchase. – SEO Tribunal (2022)
• ‘Open now near me’ searches are up 400%. – Think with Google (2022)
• “near me” + “Where to buy” mobile queries have grown by over 200% from 2017 to 2019. – Think with Google (2020)
• 75% of Marketers believe properly using their Google Business Profile positively impacts their local SEO ranking. – Moz (2020)
• Studies show that completely accurate Google My Business listings receive 7x more clicks than incomplete or inaccurate listings. – (WebFX 2023)
• Complete and accurate Google My Business listings are 70% more likely to attract visitors to the store’s physical location.

Local Search Traffic and Engagement Statistics

To find out more about local businesses and make informed buying decisions, most consumers use the Internet. Online information plays a key role in driving consumer behavior based on local search traffic and engagement statistics. If you’re considering whether local search is effective for your business, consider the following statistics:

• A little over 24.4% of all clicks go to the first result of local business searches. – Safari Digital (2023)
• Internet searches are the main source of information about local businesses for 97% of consumers. – SEO Tribunal (2022)
• 90% of consumers who search for local businesses purchase within a week of their first search. – Synup (2023)
• Most consumers perform local searches within a five-mile radius of their location and visit nearby stores. – SEO Tribunal (2022)
• It is estimated that 70% of consumers will visit a store because of the information they find online. – SEO Tribunal (2022)
• Consumers are 73% more likely to trust a business that has received positive reviews. – SEO Tribunal (2022)
• A high likelihood of purchase is indicated by 80% of local searches resulting in a conversion. – WebFX (2023)
• Google receives about half of its two trillion searches each year from local queries. – Moz (2020)
• The closing rate of local SEO is approximately 14.6%. – Ahrefs (2023)
• There is no doubt that Google is the most trusted platform across all industries when it comes to review platforms. – BrightLocal
• When conducting local searches, 42% of consumers will click on the Google Maps Pack results. – Backlinko (2023)
• Review platform with the highest usage

Mobile Local Search Statistics

Smartphones have become an increasingly important tool for connecting consumers with local businesses in a mobile-driven world. There are several compelling reasons to optimize your website for mobile devices – and now is the time to do so:

• During the past year, searches related to “Near Me” have increased by 136%. – Safari Digital (2023)
• 88% of consumers will call or visit a local business within 24 hours of searching on a mobile device. – SEO Tribunal (2022)
• Approximately 78% of mobile searches based on location lead to an offline purchase. – SEO Tribunal (2022)
• Mobile devices account for 58% of all internet traffic worldwide. – Statistia (2023)
• Smartphone shoppers conduct “near me” searches 82% of the time. – Uberall (2018)
• A tablet or mobile device is used for 57% of all local searches. ReviewTracker (2023)
• A whopping 84% of smartphone users have used their phones to locate food near them. – Uberall (2018)
• After conducting a local search on a smartphone, 50% of users visit a store that same day. – Synup (2023)
• It is estimated that sixty percent of smartphone users will click the first two to three results when searching “near me.”. – Uberall (2018)
• A mobile-friendly website increases a business’s chances of being contacted by 61% of mobile searchers. – HubSpot (2022)
• In researching local businesses, 98% of consumers read online reviews. – BrightLocal
• Online reviews for local businesses are read by 76% of consumers regularly or always. – BrightLocal

Voice Search and Local SEO Statistics

Finding local businesses has been revolutionized by the rise of voice search. It has become increasingly popular to conduct local searches using voice-enabled speakers and virtual assistants. You need to know the following statistics and trends about voice search and local SEO:

• Approximately 75% of voice-enabled speaker owners use voice search each week to find local companies. – WebFX (2019)
• Consumers in the U.S. use voice search daily, according to 50% of them. – UpCity (2022)
• Local businesses are found by voice search in about 55% of cases. – WebFX (2019)
• Local voice searches are performed at least weekly by 76% of smart speaker users. – Invoca (2021)
• Among the 18-34 age group, voice search has the greatest popularity. – BrightLocal (2018)

Frequently Asked Questions

What is Local SEO?

Local SEO (Search Engine Optimization) is a strategy to improve the visibility of a business in local search results on search engines. It’s especially important for businesses that serve specific geographic areas or have physical locations.

Why is Local SEO important for small businesses?

Local SEO is vital for small businesses because it helps them compete with larger companies by appearing in local search results. This is crucial for attracting customers in their immediate geographic area.

How does Local SEO differ from regular SEO?

While regular SEO focuses on improving your site’s visibility on a national or global scale, Local SEO targets “near me” and geo-specific search queries. The goal is to appear at the top of results when locals search for products or services in their area.

What are the key elements of a Local SEO strategy?

Key elements include optimizing your Google My Business listing, ensuring NAP (Name, Address, Phone Number) consistency across the web, local keyword optimization, building local backlinks, and garnering positive reviews.